[Preview P& I 2014] Photography Equipment Company 'Sun-photo'
Jane Lee Apr 15 2014

Asia's biggest photography fair 'Seoul Int'l Photo & Imaging Industry Show 2014' will take place at Samsung COEX from 17th(Thur) to 20th(Sun). From shooting to developing, all the contents and products will be gathered under one roof.

(photo: P&I 2013 sun-photo booth)

The 23rd fair in this year will house 680 booths, 300 brands of representative companies on photography and image. AVING news preview this year's P&I 2014 by interviewing photography equipment company 'Sun-photo'.

Q. What would be the room for improvement regarding last year's achievement?

Due to the growth of full-frame DSLR camera in the years of 2012~13, full frame high function lens was the most notable product in last year. TAMRON timely launched high function full frame camera lens, SP series which came in 3 kinds, it received great response from the users.

If there's lack of something, I would say the activity itself in camera market. Public interest got decreased.

Q. What was the profitable product for last year, and why do you think so?

2013's most profitable product would be 3 TAMRON SP series which I previously mentioned. It comes with world's first system stabilizer, VC and F/2.8 lens with ultrasonic low noise motor USD, and 24-70, 70-200, 90 macro. They are iconic lenses for expansion of lens market for diffusion.

Plenty of users responded with complementary review, and its excellency was already proved by the results of various tests. It was committed to giving the idea of TAMRON brand image which is active and technology leading.

Q. What is booth concept for P&I 2014,and what is the main products?

Main products at our booth for P&I, are 3 brand-new products. One is SP 150-600mm F/5-6.3 Di VC USD A011 that was launched earlier this year in January. 2 Others are 16-300mm F/3.5-6.3 Di II  VC PZD B016 and 28-300mm F/3.5-6.3 Di VC PZD A010, which are scheduled to be available later this year.

16-300 is designed for APS-C camera with world's first wide-angle lens capable of 16mm equipped with ultrasonic motor and VC image stabilizer, which materialize its focal length by about 24-450mm. It can capture from everyday photograph to pictures on trips, an all-weather lens.

Along with it, 28-300 applied optical lens design, equipped with piezo drive and image stabilizer as well. Not only excellent quality image, it is also highly portable and convenient, so great response from future users who use full-frame camera can be expected.

TAMRON is the leading company who discovered the market on high resolution zoom lens that approaches to users with unprecedented trials different form any other companies.

Q. what do you expecet from P&I?

Hearing opinions from various people of different ages and different characters, we obtains valuable ideas from them, to where we should move. We ask photography lovers for passionate attentions.